"A Rose Is A Rose Is A Rose"

With apologies to Gertrude Stein's Sacred Emily, but anointing new pharmaceuticals with unpronounceable, impossible to remember names with little, if any nexus to the product bearing that name is counterproductive.

In this, the enterprising Ming sees opportunity. Understanding that names must be unique to be copyrighted, there remains no reason that names cannot still be evocative.

Ming's new service, "What's In A Name?" is now available to any Pharma about to flog an as yet, unnamed product. Ming will provide a unique name, one that is memorable and most importantly, one easily associated with the malady at hand.

Have a new palliation for diarrhea? "Canit" is the name to use.

Creating a nostrum for weak bladders? Label your product "Nowee".

Developing a product to fight flatulence? "Notme" is the answer.

Ming hopes his "no money back" policy will do much to thwart unnecessary lawsuits from disgruntled Pharmas with lousy products and no sense of humor.